H&M To Leverage On Ethiopia’s Low Cost Clothing Industry

Posted on August 16, 2013 09:47 am under Business, Retail & Manufacturing, Strategies & Solutions

VENTURES AFRICA – World’s second biggest fashion retailer, Hennes & Mauritz (H&M), plans to make clothing in Ethiopia, the Wall Street Journal (WSJ) reported on Friday.

The influential business newspaper reported that the company targeted Ethiopia because it would costs less to make clothing in the East African hub which is also one of the fastest-growing economies on the continent.

WSJ reported that the move was driven by an increasing number of clothing stores the company has to stock up with its brands as it starts operations in more countries.

Ventures Africa recently reported that H&M planned to set up shop in Johannesburg, South Africa. It opened its first shop in Sweden in 1947. It is currently present in over 40 countries.

According to WSJ, H&M currently depends on Bangladesh for the making of clothes and itsAfrican expansion strategy is aimed at increasing its sourcing footmark.

Camilla Emilsson-Falk, H&M spokesperson, confirmed to WSJ that the company hadalready placed “test orders with Ethiopian suppliers.”

“As a growing global company we have to look at how we guarantee that we have the capacity to deliver products to all our stores where we have a rapid pace of expansion,” WSJ quoted Edmilsson-Falk as saying.

“We are doing that by increasing production in our existing production areas and also by looking at new ones.”

Share Button
Disclaimer: We are not responsible for any losses or damages that may have caused by using our services. EMF declines all responsibility for the contents of the materials stored by users. Each and every user is solely responsible for the posts.
Posted by on August 16, 2013. Filed under NEWS. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

2 Responses to H&M To Leverage On Ethiopia’s Low Cost Clothing Industry

  1. Captain KYSO LLC

    August 31, 2013 at 3:26 AM

    We Captain Kyso are also the best T shirt providers in India. Our online store have a huge range of t shirts in different catagories, like funny tshirts, cool t shirts, graphical t shirts and so many others at cheapest rate.
    Visit us
    @ captainkyso.com

  2. Samtana

    December 7, 2013 at 8:14 AM

    Hi there!

    Samtana makes wearable art on organic cotton t-shirts. Definitely worth looking into the next time you’re shopping for a t-shirt!

    See our t-shirts at samtana.com