Coca-Cola Issues Statement Regarding Teddy Afro’s Version of FIFA World Cup Song

Tadias Magazine

By Tadias Staff

New York (TADIAS) — The Coca-Cola Company, headquartered in Atlanta, responded to queries regarding the unreleased, Ethiopian version of Coke’s FIFA World Cup song performed by Teddy Afro. Coca Cola confirmed that Teddy’s contract was handled by a third party, Mandala Limited, a Kenyan production company based in Nairobi.

“Teddy Afro was brought into our Coke Studio in Africa to record a version of the Coca-Cola FIFA World Cup song, ‘The World is Ours’ with the goal of capturing the unique genre of Ethiopian music,” a representative of The Coca-Cola Company said in an email to Tadias Magazine. “The contract with Teddy Afro was executed by a 3rd party, Mandala Limited, a production House based Nairobi and Teddy Afro was compensated in full for his efforts.”

Per the contract, Coca-Cola said, “following recording the produced track become the property of Coca-Cola CEWA to be used at the Company’s discretion. The song has not been released and there are no plans for release at this time.”

The company noted that currently there are 32 local versions of the track that have been released worldwide, but it remains unclear why Coca-Cola chose not to release the Ethiopian version.

Teddy Afro is scheduled to perform at SummerStage in New York on July 5th, gracing the popular outdoor venue along with fellow Ethiopians, Hahu Dance Crew, and Mauritania’s beloved singer Noura Mint Seymali. As organizers of SummerStage note: “Over the past ten years, Teddy has emerged as the number one voice in Ethiopia, breaking records for album sales and show attendance. He is known far and wide as the rising star of East Africa. Using Reggae rhythms combined with traditional sounds his songs are sung exclusively in the national language of Ethiopia, Amharic. Influenced by Ethiopian Maestro Tilahun Gessesse and international Reggae superstar Bob Marley, he sings of freedom from tyranny and self-emancipation.”

– See more at: tadias

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Posted by on June 7, 2014. Filed under FEATURED. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

7 Responses to Coca-Cola Issues Statement Regarding Teddy Afro’s Version of FIFA World Cup Song

  1. Tedla Asfaw Reply

    June 7, 2014 at 3:48 PM

    I was not surprised to read what is posted on Tadias Magazine on June 7, 2014.
    http://www.tadias.com/06/07/2014/coca-cola-issues-statement-regarding-teddy-afros-version-of-fifa-world-cup-song/

    It is the calls, emails and EMF inspired #boycottcocacola that forced Coca-Cola respond in some fashion. I spent a little more than half hour yesterday morning talking to the Coca-Cola agent in Atlanta.

    The lady was patient to write all the details regarding Teddy Afro and the Coca rep in Ethiopia and Eritrea Mr. Miskir Mulugeta whom I accuse of
    Incompetency.

    The agent asked me to spell the names of all involved in this mess and the details of the Coca-Cola initiated Music Fiasco. She also took my email and contact number. I have not heard from her until now.

    Reading the news posted today I am not sure if the same person I talked to is the one who put out the news for public on behalf of Coca. The so called 3rd party responsibility might be true but the one who should take full responsibility is Ato Misiker Mulugeta who dragged Teddy Afro to this disaster.

    Ato Misikir should be held accountable for unprofessional way of handling the issue. Coca-Cola should Fire this guy if it wants to get trust by the people of Ethiopia. Teddy Afro can live on without Coca-Cola so do we Ethiopians !!!

  2. Dany Reply

    June 7, 2014 at 4:47 PM

    ‘ነብይ በሃገሩ አይከበርም ‘እንዲሉ የራሳችንን ፈርጥ እያቁዋሽሺን ሌላው ያክብርልን !!
    አሳፋሪ ስራ!!
    ህገሪቱ ያፈራቻችሁ የተማራችሁ የተመራመራችሁ ምሁራን ዳር ይዛችሁ በሃፍረት አይሉት ውይ ይኑኝታ ስትመለከቱ ከአፍንጫችው እና ከሆዳችው በላይ ለማያስቡ መድረኩን ወለል አርጋችሁ ስለስጣችሁ የሚያሳፋር ደርጊት በየቀኑ ለማየት ፈርዳችሁብናል .
    You allow them to propagate their lies unchallenged and eventually becoming the truth in time .

  3. rmatre Reply

    June 8, 2014 at 3:45 AM

    የኮካ ኩባንያ መልስ እኮ የቲዲ ስራ አይመጥነውም ነው:: በውነትም አይመጥነውም: ተዲ ከአየነው video የተሻለ መስራት ይችላል። ደግሞ ይስራው

  4. guutamaa Reply

    June 8, 2014 at 6:16 AM

    “You know? FIFA have responsibility to fight Racism and Discrimination” The so called Azimari Teddy is Racist and so the decision taken by Coca Cola Company 100% Right. But if not it’s surprising. Thanks Coca Cola.

  5. Washington DC Reply

    June 8, 2014 at 8:23 AM

    Do not mix music with dirty politics

    Azemare Teddy Afro should not mix his tribalist politics from his business (Azemarnet), these two do not mix. And he should also avoid hanging out with contraversial hate monger personalities such as Tamagne Beyene etc… if he wanted to stay in music business.

  6. Tedla Asfaw Reply

    June 9, 2014 at 2:36 PM

    Thank you for contacting The Coca-Cola Company, Mr. Asfaw. We appreciate your interest in our Company.

    Although you may not be aware, our Company manufactures beverage syrups that are sold to a network of bottling companies in the United States and overseas. These bottling companies are local businesses. Consequently, this is a matter that would need to be handled by the Coca-Cola division office that serves this area.

    You may wish to contact the Company division office responsible for your complaint regarding Teddy Afro at:

    Coca-Cola Southern Africa Ltd.

    9 Junction Avenue

    Parktown 2193

    Johannesburg RSA

    South Africa

    Consumer Information Centre Tel: 0860 11 25 26

    Switchboard Tel: 27/11/644-0666

    Fax: 27/11/644-071

    We hope this information is helpful. Should you have additional questions or comments, please feel free to contact us again.

    Demond
    Industry and Consumer Affairs
    The Coca-Cola Company

    Please use the record number below should you have additional questions.

    {ticketno:[8003483339]}

  7. Tedla Asfaw Reply

    June 9, 2014 at 2:53 PM

    Tedla Asfaw
    2:51 PM (0 minutes ago)

    to Coca-Cola
    As per my conversation with your agent in North America this morning around 9am EST the problem is in East Africa to be exact Your Ethiopia and Eritrea Brand Manager Mr. Misikir Mulugeta. Why contact South Africa ???
    I sent you links which will help you navigate the problem.http://ecadforum.com/2014/06/07/coca-cola-should-fire-misikir-mulugeta/

    I just finished hearing local FM Radio Addis Ababa, Ethiopia a broadcast widely followed by the young/Coca-Cola generation. Your rep Ato Misikir Mulugeta deliberately running away after dumping Teddy Afro World Cup Ethiopian Version last week in public. The public was informed by this same man on this radio on his interest to work with Teddy Afro on behalf of Coca-Cola.

    The issue is very sensitive and the Coca-Cola official response is not enough. Millions of followers of Teddy Afro will not allow this to go unpunished. The least you can do is Fire Misikir Mulugeta Now !!!

    Sincerely,

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